Einstein is quoted as saying “Not everything that can be counted counts, and not everything that counts can be counted.” When collecting requirements for
an analytics solution, or even a simple report, it is important to identify what truly matters. Often, the questions behind the questions are the most
important. Drawing from research and real-life experience, this session will look at ways to draw out better questions in order to achieve better insights
and how “decision based requirements” may be the real answer to your problems. This session looks at how to approach requirements for analytics requirements,
including a highlight of specific tools that can be used, as well as how to generate better business value.