The Change Process: Why Change Efforts Fail

  • To understand the research and behavioral science behind why organizational change efforts are so challenging to complete successfully.
  • To understand the role leaders and influencers have in explaining and stewarding change management efforts to improve their odds of success
  • To understand that organizational change can best be accomplished through viewing it through the eyes of the individual, understanding the new habits they'll need to adopt, and providing resources to help them make the jump to those success habits.