IBADD 2017 Presenters

IBADD 2017 Keynote Speaker


Sarah Robb O’Hagan

Business Leader, Activist & Entrepreneur

Executive, activist and entrepreneur, Sarah Robb O’Hagan is described by the media as everything from “Superwoman undercover” to the “Queen of the Jocks” to the ultimate example of where fierce business woman, mother and fitness fanatic combine. Named amongForbes“Most Powerful Women in Sports” and recognized as one ofFast Company’s“Most Creative People in Business” Sarah is an internationally recognized re-inventor of brands, but if you ask Sarah, she’ll say she’s in business to help individuals and teams achieve their potential.

Sarah was born in New Zealand – the first country in the world to give women the vote and home to the first man to climb Mt Everest. The pioneering spirit of her country cultivated Sarah’s drive and imagination for “what’s possible” enabling her to found a movement she currently leads called “Extreme Living” – helping individuals, teams and businesses unlock their potential by discovering their own uniquely exploitable traits. Her book EXTREMEYOUwill be published by HarperCollins early next year.

Sarah’s career includes leadership roles at some of the world’s most iconic brands – including Virgin, Nike, Gatorade, and Equinox the world’s premier fitness lifestyle company, where as President she led the transformation of the business from bricks and mortar health club to an “always on” fitness lifestyle partner heavily enabled by technology and proprietary content through the creation and launch of the editorial content platform “Furthermore from Equinox”.

Prior to Equinox Sarah served as Global President of Gatorade where she was widely known for transforming the business from a declining sports drink into a sports performance innovation company serving nutrition solutions to athletes of all levels. As described byFast Company, Sarah inherited a “flaming mess” when she took over the legendary Sports Drink in 2008, but through a courageous transformation that involved flying in the face of a deeply ingrained PepsiCo culture that had watered down the brand’s true positioning, Sarah and her team took the Gatorade brand back to its roots, and then reimagined its future for a new audience of young, digitally savvy athletic teens.
Sarah’s career in the sports industry began at Nike where she was a key member of the team that launched the game changing innovation called Nike Plus, in collaboration with Apple. This was the world’s first digital-tracking device for runners that created a global social collaboration platform for fitness enthusiasts and in many ways birthed the fast- growing technology movement now known as the “Quantified Self.”

Sarah started her career in the airline industry as a marketing executive at her country’s national airline, Air New Zealand. In the early 90s she moved to Virgin Atlantic Airways where she became known for her breakthrough marketing campaign in collaboration with the Austin Powers movie where she rebranded the airline “Virgin Shaglantic” for a number of weeks, launched the world’s largest internet “event” for its time, and turned a 747 into a flying showcase of the entire initiative.

Sarah is a passionate advocate for an active lifestyle and believes the lessons learned from sports and fitness can be applied to improve performance in the work place. She has served on Hillary Clinton’s U.S. State Department Council to Empower Women and Girls through Sports, and is a trustee of the Women’s Sports Foundation. She is also an active member of the World Class New Zealand Network, as she remains committed to helping the country’s development, international competitiveness and economic growth.

Throughout her career Sarah has been recognized for her many achievements. Recent honors include being named amongForbesmagazine’s “Most Powerful Women in Sports” (2015 and 2009), being designated one of the “Most Creative People in Business” byFast Company(2012), and being named to the top 40 Under 40 lists by theSports Business Journal(2009, 2011, and 2012),Sports Goods Business(2010), andCrain’s Chicago Business(2010). andAd Age’s“Women to Watch” (2010). In 2014 Sarah was awarded the Sir Peter Blake Trust Award for outstanding leadership.

Sarah and her husband, Liam, and sons Sam and Joe and daughter Gabby live in New York. They also have a chocolate Labrador named Edmund “Eddie” Hillary.


IBADD 2017 Local Executive Keynote Speakers


Benjamin McLean


Chief Executive Officer, Ruan Transportation Management Systems, Inc.

Ben McLean joined Ruan in 2007 and assumed his current role as chief executive officer in January 2015. His prior roles within Ruan have included COO, CIO and oversight of the company's legal and assets departments. Prior to joining Ruan, McLean assisted companies with mergers, acquisitions and equity offerings at William Blair & Company in Chicago, IL. His previous experience includes roles at Deloitte, where he was a systems consultant, and Cravath, Swaine & Moore, where he assisted with corporate transactions. McLean holds a MBA with distinction from the Kellogg School of Management and a law degree from Northwestern University School of Law, where he graduated magna cum laude. He earned his undergraduate degree in computer engineering from Northwestern, graduating summa cum laude.

McLean serves as chair of the Iowa Business Council, whose members include leaders of major Iowa employers, the presidents of the three Regent universities, and the CEO of the state's largest banking association. He also serves on the Business Advisory Committee of the Northwestern University Transportation Center and as a board member for the Greater Des Moines Partnership and for Reaching Higher Iowa.


Nate Stewart


Senior Vice President, Southern Region, Hy-Vee, Inc.

A 24-year veteran of Hy-Vee, Nate Stewart’s career began in 1993 in Chariton, Iowa. Management positions at stores in West Des Moines, Iowa and Sioux Falls, South Dakota, led to his first assignment as a store director in Lenexa, Kansas in 2005. He led the teams in Papillion, Nebraska and Sioux Falls, South Dakota before being brought into the corporate office as assistant vice president, operations in 2010. In 2011 he was promoted to president of Perishables Distributors of Iowa, our largest subsidiary.

In 2012 Nate moved to vice president of marketing and a year later he took on the role of vice president, perishables. In 2015 Nate was named to his current position of Senior Vice President, Southern Region overseeing 125 Hy-Vee stores including the Kansas City market which is our largest market to date.

Nate serves on the Hy-Vee Board of Directors along with the Store Director Selection Committee as well as the boards of subsidiary companies. He is also a board member for the Des Moines Blank Park Zoo and is active in his church.

Nate’s family includes his wife Emily and four children; Quinlan, Jillian, Max and Kaity.


Breakout session and workshop presenters

Beier, Chad

Chad Beier

Bell, Paula

Paula Bell, CBAP®

Carkenord, Barbara

Barbara Carkenord

Eckman, Hans

Hans Eckman

Heidorn, Susan

Susan Heidorn, Ed.D., PMP®, CBAP®

Henricksen, Tom

Tom Henricksen

Kupersmith, Kupe

Kupe Kupersmith

McDonald, Kent

Kent McDonald

Meesey, Colleen

Colleen Meesey, CBAP®

Robey, Laura

Laura Robey, CBAP®

Saint Louis, Renee

Renee Saint Louis, CBAP

Waugh, Sinikka

Sinikka Waugh, PMP

Wick, Angela

Angela Wick, CBAP, PMP

Wortman, Laura

Laura Wortman