Alex Randell is a Business Architect at the Principal Financial Group. As a business architect, he facilitates the translation of business strategy and capabilities, including the strategy-to-execution framework and business/technology alignment. Alex is a member of the Business Architecture Guild’s Advisory and Editorial Boards, as well as a collaborative team mentor and lead. He is also Co-founder of the Business Architecture Des Moines group. He has over 15 years of experience in marketing, consulting and technology; and holds an MBA with a Marketing emphasis from the University of Iowa.