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Sinikka Waugh, PMP, President and CEO of Your Clear Next Step improves businesses and communities by helping people in their pursuit of even better at work. An energetic and engaging presenter, a compelling motivator, and a recognized “people-ist,” Sinikka brings her background in project management, business analysis, and leadership to facilitate the success of others. She is a recognized leader in understanding people and in adapting tools, techniques, and processes to meet the demands of the situation at hand. Since 1996, Sinikka has successfully applied analysis and leadership expertise to improve performance in a wide array of industries. Since 2006, Sinikka has provided compassionate leadership in transformation initiatives. Her authenticity in connecting with others and her results-driven professionalism blends seamlessly with her positive, down-to-earth “try this now” approach.

She holds a BA from Central College and an MA from the University of Iowa, and she is a certified Project Management Professional through the Project Management Institute.

Join her as she presents:

Try This Now! Tactical, Practical Ways BAs
Can Improve Their Influence With Stakeholders

As we continue to move faster from articulated business need to implemented solutions and outcomes, BAs are asked to demonstrate and improve their influence with stakeholders at an increasingly aggressive rate. Still a relational domain, business analysis requires us to balance technical competence with the art and science of emotional intelligence. This session offers a handful of practical, tactical, try-this-now tips for accelerating and deepening your influence with stakeholders.



By attending this session participants will

  • encounter relevant, easy-to-apply tools for building trust with stakeholders

  • explore simple, proven tips for moving faster from introduction to influence

  • commit to applying at least one tool to improve their working relations with their teams and other stakeholders

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